Hiltsje Smilde is a Solutions Architect at Optimizely, where she helps companies using technology to put an end to digital guesswork and making business decisions based on data. As Solutions Architect she advises customers on the implementation of Optimizely’s technology in both front-end and back-end and helps them setting up their experimentation program according to best practices. Hiltsje has a background in both software development and research and loves combining those two in her current field of work.